Jumping Into Summer with New Lady A Merchandise
It's summer time, and if you're in Nashville, then you are really feeling the heat. Why not get festive with some new Lady A summer merch? Well, that's the thought that came to my head when I first took over the Lady Antebellum account. In my opinion, Lady A is unique in that they have a huge fan base of stylish country music loving folks. They are a special entertainment group, and their merchandise should reflect that. Plus, I wanted to give their fans something cool...something that I would actually want to own myself.
I began brainstorming with the "Digital Divas" (a.k.a. a few of the ladies on Lady A's management team). We came up with a whole new line of summer merchandise. The new Lady A summer set includes a canvas tote, beach towel, orange tumbler cup and sunglasses. We also threw in a Wanted You More poster and guitar picks to round out the batch of exclusive online items. The high quality offering adds the perfect amount of flair to Lady A's online store, and I'm proud to say I'm more than pleased with the fans' reactions. Sales are up, and the response has been incredible. No offense face tee, but I'm buying the canvas tote, and I plan on rockin' it at the beach this summer...it's much more my speed.
Fall will be here before we know it, and we're already excited to come up with new items for the back-to-school days. As a sneak peak, a backpack, notebook and pencils are already in the works. You'll have to check back here come September to see what else we have planned, or better yet, visit Lady Antebellum's website to stay in the know. And in the meantime, go order the full summer merch set - all the cool kids are doing it.