Like It... Like it real good
If you use Facebook (and I’m pretty sure you do), you may have heard about their new “Like” Button announced last week that can be embedded outside of the Facebook system. It lets anyone reading a news item, looking at a photo, watching a video, etc. on your site, “Like” it and announce that like to every friend that they have on Facebook. It also shows you, which of your friends has already liked that item. While we believe that your brand’s website should be the be-all end-all of information, there’s no denying the fact that Facebook has over 400 million monthly active users worldwide. By including the “Like” buttons throughout your site you’re enabling your fans and friends to help do your marketing work and spread the word in a way that’s never been so finely integrated before. There’s no better form of marketing than word of mouth and a friend’s recommendation. This tool takes that practice to the next level.